Tobacco Outlet Business - 2008 Media Kit

Click to open the 2008 Tobacco Outlet Business Media Kit in Adobe Acrobat (.pdf) file to print or download.

Mission Statement

TOB’s mission is to be the most comprehensive and compelling communications resource to the growing tobacco outlet trade class and to other retailers and wholesalers that derive a portion of their revenue from tobacco and tobacco related products.

TOB reports and analyzes news and information that affects these businesses, and provides business information that will help these businesses to operate more profitably.

To learn more about advertising and marketing via Tobacco Outlet Business magazine and related services, contact us at

Phil Viscidi, Publisher
Tobacco Outlet Business
One Hollis Street, Suite 305
Wellesley, MA 02482
Phone: 781-431-1320
Fax:     781-431-7169
Cell:     781-771-8838
E-mail: phil@viscidi.com

and also check out these other pages on this website:

• Advertising Rates & Editorial Calendar
• Advertising Specifications

Circulation

Tobacco Outlet Business Integrated Marketing Package

Successful communication is now based on integrated use of a variety of different communication venues, from print advertising and direct mail to trade show exhibiting and on-site sponsorships. Tobacco Outlet Business offers a complete array of communications options.

The TOB Day Planner is a complimentary gift to all readers delivered each year in the ovember/December
issue to 16,000 industry professionals. The Day Planner highlights industry events, a full year calendar to book your business activity, and a contacts section for important industry addresses, phone numbers, and
e-mail addresses.

There are 13 ad positions (12 months plus the back cover). In addition to your ad, each advertiser will have full contact information included in the Day Planner Contacts section.

The TOB Industry Directory Industry directories are one of the single best advertiser values, and the TOB Industry Directory is the first and best read way to reach the entire tobacco retailing and wholesaling market. The directory is distributed to the entire TOB audience of 17,000, and is exclusively delivered to every attendee at the annual Tobacco Plus Expo.

Tobacco Plus Expo 2008 (April 24 & 25) assembles the largest number of suppliers of tobacco products, accessories, and related products in the world under one roof. The attendees are from every segment of the tobacco retail business, including wholesalers, outlet operators, tobacconists, c-store, supermarkets, and mass merchandisers. For information on exhibiting at the
show and show sponsorship opportunities contact Susan Reuter of Reuters Expositions at 888-737-3976. And go to the Expo website for more about the show.

TOB Direct Mail Tobacco Outlet Business provides tailored direct mail programs that allow you to target your marketing message by business type or by geography. TOB direct mail is a turnkey program that includes list rental, handling, and postage conducted out of our direct mail facility in Charlotte, NC. The pricing is $200.00/M excluding postage and handling charges.

Tobonline.com The Tobonline.com site has seen a steady increase in visits as the use of technology has increased among our readers. Over the last three years visits have increased from less than 500 visitors per month to more than 2,000 visitors per month in 2005. Contact Shelly Faith at (727)-448-0302 for information on how the Tobonline.com site can be part of your marketing efforts.

TOB Research Center Tobacco Outlet Business
provides full service proprietary market research. We can work with you to target the audience you need, put together your questionnaire based on your input, field the study, tabulate the results, and produce a final report. If you are interested in this service, please contact Shelly Faith at (727)-448-0302.